The Better Planet Packaging design team and technical experts worked collaboratively with Pepsico and their machine manufacturers to develop a 100% paper-based concept. We carried out a full supply chain analysis using our SupplySmart service to calculate the logistical benefits of moving to the new cardboard pack.
By switching the outer packaging to cardboard on the 22 and 24 multipacks, Walkers remove 250 tonnes of plastic from its supply chain each year, increase pallet load and deliver a faster and more efficient process. The new sustainable solution has improved visual impact in store, strengthened Walkers sustainable brand image and has received positive engagement through social media.
