Softube® redefines standup pouches and tubes, ideally combining qualities such as low material consumption and the familiar ease of use in one type of packaging. Softube® is also an integrated packaging system, with the package manufactured, filled and sealed inline form, fill and seal technology. The package acts as the ideal advertising medium. With its unique shape, softube® offers a shelf facing surface that is up to 60 larger than a conventional tube. Different print methods allow a photorealistic presentation of the product and varied autonomous design possibilities. This results in an improved perception at the point of sale. Softube® is a costeffective packaging alternative for products that can be filled into tubes, standup pouches or plastic bottles.