spectra packaging, which is a suffolk based rigid plastics firm, in recent times created 360 degree circumference printing that is likely to be huge success with brands looking for a seamless look. the new flawless print finish, which has been shrewdly devised by inhouse print department of spectra, will now allow brands to exhibit intricate patterns throughout the entire 360 degree perimeter in one single print pass. this procedure has proved technically difficult in the past. jonathan powell, who is sales director at spectra, mentioned that their innovative &ldquoflawless&rdquo printing competence means they can now line up very difficult designs with no visible sign of a join. until that time, this would have been unfeasible to attain successfully. this is the reason why spectra packaging is very excited by the potential this can now bring to their customers, who like them see print as an essential element of their packaging. to be precise, attaining a flawless printed look in the past would have raised a number of challenges. for instance, in a single pass, when printing wet ink onto a surface that is cylindrical, a lift off portion would be needed, or else the screen would come back into connection with the wet ink prior to it has cured. on the other hand, the team at spectra have created an imaginative way of imprinting designs in one solo pass resulting in a flawless appearance. in simple words, it means the brands can now benefit from a continual circumference look. this look is particularly useful with complex repeat patterns. mr. powell further continued that this innovative print technique additionally illustrates how their expert team flourish on solving problems, apparently spurring them on to develop ingenious ways around technically tricky processes. the application of print to include that additional something" to packaging is crucially significant to them. they completely appreciate that it can a lot to make or break a product when it is pushing for thought in an aggressive marketplace. as expected, spectra won&rsquot mentioned how they managed to create faultless printing, however, the striking results speak for themselves, yet once more illustrating the organizations unassailable innovative method. source of information httpwww.packagingeurope.compackagingeuropenews53097spectralaunchesseamless3…
