Londonbased honey creative created brand identity and packaging for spicentice brand. Honey created a range of design solutions that reflected an upgrade in product and packaging quality, bolstering the &lsquopremium ingredient&rsquo proposition. They introduced black to contrast with strong color tags, foiled the logotype to provide a mark of excellence, and integrated key information components, making the packs more userfriendly. A shopping list on the back & easy to follow recipe complete the customer journey, assuring them that they can make it. The carton board sleeves feature a shopping list of the raw ingredients required on the back and cooking instructions on the inside.
