the brand subway® is implementing a range of advancements to the sustainability of their operational and packaging procedures as they this year introduce their biggest nationwide campaign to endorse the £2 breakfast. the agreement will be signed in the month of april this year. the agreement pledges to increase recycling and reduce food as well as associated packaging waste. the offer of £2 breakfast sees consumers offered hot drinks to takeaway or eatin in a doublewall cup which substitutes the current triplewall cup. the launch of the refreshed sustainable cup that has doublewall is likely to save per year 30 tonnes of pulp throughout europe and takes around 25 less power to manufacture. in august 2011, the brand took a decision to make use of the fourcup carrier that is pulp moulded. the brand started using these carriers that contain 100 recyclable content and completely recyclable. after this move, subway has taken the decision of signing an agreement and promoting sustainable packaging. the breakfast subs are offered to consumers in the completely recyclable sub wrap that is made up of 30 &ndash 40 recycled material utilizing paraffinbased wax and completely biodegradable, imprinted with waterbased inks. additional enhancements to the breakfast packaging comprise a lessening in size of a sugar stick from 97 to 82mm that brings around a 15 decrease in paper use, and each year, across europe, it is likely to save 12,000 square metres of paper. 100 recycled fibre is used to produce napkins and are processed chlorinefree and are made up of at least of 40 postconsumer content. they are printed with inks that are waterbased. in line with the focus of brand on minimizing "singleuse" packaging where possible, franchisees are motivated to offer their dinein guests with a basket that is reusable which lessens sub wrap usage by around 20 &ndash 30 in stores. this method reduces the allied waste stream. to lessen bag usage, now stores have the choice of using a sticker to independently wrapped subs for carry away and some stores have taken up a policy of offering bags for takeaway food items on request. the adhesive and labels are made using inks that are waterbased and are biodegradable. httpwww.franchiseek.comnewsid1576newssubwaybreakfastpackaging
