Packaging for Never Miss a Spot Technology is an excellent example of packaging innovation at its best. This product was recognized for excellence in Technological Advancement and Enhanced User Experience in the application of sun screen to those hard to reach places. The sprayer provides a uniform fine mist to aid in full coverage of the product. The sprayer also has an easy-to-use lock that prevents inadvertent discharge during transport and storage. Consumers regularly express frustration over topical personal care product application….it’s impossible to reach your back without assistance. The pivoting action of the wand coupled with the fact that the sprayer works at any angle enables sunscreen application to the entire body…without assistance. The wand technology has leveraging ability into other products in personal care as well as home care markets such as gardening chemicals and insect sprays.