despite the fact that the industry of cosmetics has become worried with ecological initiatives, few measures have been made so far to resolve the issue of environmental impact of packaging. organic monitor is the market research firm. when it comes to sustainability with regards to packaging, most of the advancements are taking place in the ecodesign, as per the facts showed in a recent research conducted by organic monitor. in reality, many companies are concentrating more on the lessening of packaging materials by altering design structures. sou has epitomized the sustainable design. sou is a massmarket brand which was recently introduced by natura brasil. sou skin care and toiletries products are packaged in flexible packaging. this flexble packaging uses 70 less plastic as compared to the rigid plastic containers of the same size. as a result, most alterations in packaging design are only focusing on how it can be made with using the minimal plastic quantity as packaging materials. though this is not a bad measure, if the findings of oecd are to be believed, waste in developed countries, packaging consist more than half of all household. in some instances, the diminishing use of the packaging material can be impressive. unilever, for example, launched an innovative &lsquocompressed&rsquo can for a lot of its brands of deodorant in the first half of this year. these newly launched deodorant cans are about a third smaller, which results in minimizing costs of packaging material as well as costs for transportation. on the other hand, there are a lot of cases where the environmental benefits from reduced packaging material are counteract due to the higher sales volume. more thorough solutions about packaging materials are required to make noteworthy changes to minimize the impact of packaging of cosmetic products in the market, emphasizes the firm. httpwww.premiumbeautynews.comensustainabilityofcosmetics,5823
