Gun Ana, a brand founded in Stockholm, Sweden, is expanding to the United Kingdom—and intends to catch the consumer's eye within the suncare category with its unusual look.
You won't find any orange, yellow, or images of the beach—the brand's minimalist design in black and white may make consumers think it is a skincare line, as the brand intends.
Gun Ana is now sold in the UK, and exclusively available at select retailers, which include Cult Beauty, Soho Farmhouse, Big Beauty in Hackney, and GoodHood Shoreditch. The brand is also distributed across 14 countries in Europe.
More About Gun Ana's Mission
Founded in 2020 by Sigrid Osvald and Kajsa Regnér, Gun Ana's mission is to convey to consumers the significance of year-round sun protection with premium SPF products that "merge efficacy with indulgence." The brand aims aims to change the way we all perceive sunscreen by advocating to make it a part of our daily skincare routine.
The partners collaborated with expert chemists to launch the brand in spring of 2022. Gun Ana's formulas provide multifunctional benefits, addressing not only UV protection and environmental stressors, such as pollution and harsh weather conditions.
Gun Ana's products include:
- Body Repair Serum—enriched with oat, wheat germ, and rosehip oils.
- Protective Face Mist—with Butterfly Ginger Root and Tremella Extract to protect the skin from HEV-light and pollution.
- UV Body Mist—provides lightweight, broad-spectrum protection from UVA and UVB rays while keeping skin hydrated with nourishing ingredients.
- Face Cream SPF 50—delivers all-day hydration and defense against environmental stressors with oat oil, wheat germ oil, rosehip oil, plus hyaluronic complexes.
Gun Ana says it is also prioritizing sustainable practices, which embody the brand's ethos of protection, innovation, and environmental stewardship. The brand's commitment to sustainability is reflected in its use of 100% recycled materials and Scandinavian-sourced botanical extracts.
