perimeter brand packaging of northborough, mass., u.s.a. serves easytoshare sweets with an oval, reclosable handout tub. it provides product visibility with its container being a clear injectionmolded polypropylene. it is an alternative with fullcolor inmold labeling iml, while boosting sales, simplifying logistics involved with changing graphics or limitededition designs, enhancing brand identity and shelf impact, and providing a 5×16inch billboard. with inhouse assembling of the container done by the copacker or enduser, this packaging innovation can contain 79 cubic inches of volume, with space available for a pound or more of the product. the president of perimeter brand packaging, steve callahan, stated that seasonal candy packaging has handout as a new platform that also improves opportunities of merchandising for both onshelf and seasonal promotional displays. according to a market study in conjunction with orc international of princeton, n.j., up to 89 more consumption is expected with the new handout tub as compared to the traditional bagged candy. consumers can leave the package out rather than hiding it in a cupboard with its premium appearance. thus, family and friends can consume through this promotion. it is unique with an ability to serve as a candy bowl, and has an appetizing appearance. it can be refilled and has freshness protection. thus, it derives appeal. moreover, according to the report of respondents, it can be used for other occasions, as well, such as a gift favour or communal workplace candy dish. source of information httpwww.worldpackagingnews.com201212reclosablecandytubfacilitatessharingofs…
