thwaites mentioned it elected the glass packaging manufacturer to provide the 330ml amber beer bottles due to the ability of the company to express a traditional ale style and shape, yet in a smaller sized bottle. lee williams, who is thwaites marketing manager, mentioned that old dan is in fact a beer from their past but offered in a contemporary, modern manner. it was essential that they had a bottle form that reverberated with this story and mentioned &ldquoquality ale&rdquo to their consumer. the flavours and character of the bottle conditioned beer like old dan creates, ages and becomes more composite over time, much like cask beer in a pub&rsquos cellar or a fine wine. according to lee, using a superior quality bottle is a key to this entire story, and as thwaites needed old dan to be in a smaller sized bottle, their obvious choice was beatson clark. charlotte taylor, who is the beatson clark marketing manager, mentioned that their authentic bottle selected by daniel thwaites for their old dan beer is an ideal exemplar of their capability to offer a wide variety of sizes and shapes, in both traditional and modern designs, many of which are accessible from stock. the excellence of the bottle was supreme in its production to make sure the conditioning procedure continues which permits the flavour to mature naturally. charlotte further mentioned that they are delighted to be once again providing thwaites, and are expecting to see the new 330ml old dan amber bottle on shelves of the supermarket all over the uk. source of information httpwww.packagingnews.co.uknewsthwaitesselectsbeatsonclarktosupplyolddanbee…
