major consumer goods manufacturers such as unilever are also increasingly focusing on smaller packaging units for other reasons. in emerging countries this market concept is above all based on the assumption that less expensive products in smaller packaging sizes are easier to retail than larger units. when spaniards spend as little as eur 17 per shopping trip you cannot sell them washing powder that consumes half their budget. in in indonesia company is selling single shampoo packs for two to three cents and are still making quite some money sourcehttpwww.interpack.comcippmdinterpackcustompubcontent,oid,19003lang,2ticket,…
