The first onvu ttis, designed for meat, fish and convenience products with a shelf life of 56 days at 5°c, have attracted great interest and are currently being fieldtested for the first time by major german retailers under handson conditions. The new generation of ttis now allows to offer freshness monitoring for enhanced confidence in selfservice products with a shelf life of one week and more, e. G. Processed meat such as sausage, dairy products, ready meals and other convenience foods. Onvu ttis allow producers, retailers and consumers to check at a glance whether perishable products have been correctly transported and stored, thus helping to enhance consumer convenience and confidence, strengthen the reputation of brands using them and optimize shelf life. Onvu ttis are currently supplied as labels and will in future also be available as printing inks for application straight on the packaging.