a &lsquototal recycle overprint&rsquo process developed by italian printing specialists rotoprint sovrastampa was recognised by the alufoil trophy 2014 judges with an award in the resource efficiency category.it is a patented overprinting technology which make it possible to make a complete change of the old packaging.this is a very interesting approach to resource efficiency as it save100 of the alufoil, which would otherwise be surplus stock. in terms of resource efficiency the patented overprinting technology has several advantages it allows savings on the cost of landfill and transport, it helps reduce carbon emissions as the old material is not destroyed and there is no need to produce another roll from virgin stock.
