On World Idli Day, iD Fresh Food—India’s most innovative fresh food brand—launched its latest TransparenSee campaign, reinforcing its commitment to clean-label food and transparency. This year’s highlight: limited-edition packaging with a minimalist design that boldly communicates key values like No Soda, No Preservatives, and Untouched by Hand. Available for two weeks, the new pack makes it easier for consumers to spot and trust iD’s promise of freshness.
As part of the campaign, iD took transparency to the next level by inviting school students to visit and audit its factory. These young minds explored the production process firsthand, asked insightful questions, and interacted directly with company leaders. Their curiosity reflected the kind of honest inquiry iD encourages—and proudly answers.
Previously, iD has opened its doors through factory livestreams and audits by grandmothers. This time, the brand passed the test of tomorrow’s consumers, inspiring confidence through openness.
To deepen the experience, the new pack includes a scannable code linking to a video tour of iD’s cutting-edge, chemical-free production facility. The entire initiative, including the children’s visit, will be shared via a special video, continuing the conversation around food safety, innovation, and trust.
