Soul critic, a flavored malt beverage, is quenching thirsts with a twist in beverage packaging. A distinctive triple label maximizes visual appeal on the shelf. A front label decorated with a threecolor flat screen print plus flexo varnish. A back label printed using a sixcolor rotary screenuv flexoprint combination plus flexo varnish. The first two colors are reverseprinted so they can be viewed through the bottle. A neck label printed using a fivecolor rotary screenuv flexoprint combination plus flexo varnish.