&bullfusion packaging comprises of a detachable corrugated hood with a solid board base. &bullthe strength and stackability of the hood is to eliminate transit damage to ensure product reaches customers in optimal condition. &bullthe packaging is an intuitive design meaning shelf stackers can easily distinguish the solid board base intended for display, from the corrugated hood which is to be disposed of.&bullthe thin caliper of solid board means there is minimum physical impact onshelf which is expected to provoke more favourable consumer perceptions of secondary packaging. 
