feb 24 2015bread packagingpefc uk has welcomed the results of a confederation of paper industries cpi commissioned yougov poll, which showed that over half of the uk&rsquos consumers visiting their local supermarket or food retailer prefer their groceries and fresh produce to be available in paperbased packaging.the research revealed that over half of the 2,289 people surveyed in the nationwide poll, some 57 said they preferred their grocery and food packaging in paperbased material, whilst some 31 expressed no preference and just 8 preferred plastic containers.the consumers surveyed were also asked how likely they were to purchase a product from a retailer using paperbased containers as opposed to plastic containers. some 46 said they were more likely to purchase an item if the packaging was paperbased, compared to 47 who said it would make no difference.the cpi poll&rsquos findings also suggest that paperbased packaging materials have a positive effect on consumers&rsquo purchasing decisions, as is evident from the 46 who prefer to buy a product from a retailer using paperbased containers.according to the cpi, the findings also reflect that paper and corrugated remain the most popular form of packaging for consumers in the uk, with corrugated packaging being the most recycled packaging medium, as well as being one of the most engaging to consumers, due to its personalization and color printability qualities.reassurancethe results from the cpi&rsquos poll further underline the findings from the first pefcgfk global consumer survey, which showed that certification labels, such as the pefc label, are the most trusted means for consumers to be confident that woodbased products are sustainably sourced.the findings from the survey revealed that more than 80 of consumers globally want companies sourcing certified material from sustainable managed forests to use certification labels. consumers globally believe that it is important to make ethical choices, with 60 of all those surveyed agreeing that their shopping choice for a labeled product can make a positive difference to the world&rsquos forest. only a small minority, 10, felt that their choice for a sustainably sourced product would not make a difference.the first pefcgfk global consumer survey was with a sample of a total of 13,000 people in 13 countries, 1,000 men and women aged 16 years per country, in australia, austria, brazil, china, finland, france, germany, italy, japan, spain, sweden, uk and usa.photograph courtesy of sonia chapellefurther informationpefc uk websitecpi websitecpi websitefind out more about the pefcgfk global consumer survey 
