The matt black box purposely sets it apart from the conventional deepdrawn components and styrofoam inserts to reflect the value of the camera. It offers a high degree of convenience and at the same time serves to contain the product and its accessories. The contents are arranged over three levels the upper part of the box is for the camera and the hard case, the middle drawer section offers room for the operating manual and further product information. The bottom drawer is reserved for cables and other accessories. Fine cord strings are integrated to open the individual sections, and integrated magnets make sure the box is shut properly. The black printed carton is finished with special scratchresistant matt cellophane that offers good grip and scratch resistance.