united biscuits ub has announced the introduction of newlook packaging and a revamped logo for its entire jacob&rsquos range.ub has invested in the initiative as the next stage in its masterbrand strategy, which the manufacturer kickstarted in 2014 by bringing all savoury products under the banner of jacob&rsquos, with the exception of carr&rsquos. the redesigned packs are now available to retailers with the first products already rolling out instore.the savoury snack market has been the fastest growing of all significantly sized snack categories in the uk over the past five years, currently expanding at 5 yearonyear. jacob&rsquos has a near 30 share of the savoury biscuit and branded snacks market and is currently worth over £193m across the two categories, growing by more than 9 yearonyear in each.ted linehan, director of savoury brands at united biscuits commented &ldquowe have launched a new look and feel for jacob&rsquos, as part of ub&rsquos ongoing support of one of britain&rsquos most iconic brands. the revamped logo brings a smart, contemporary style to the range, keeping it fresh and exciting.&ldquofollowing the successful introduction of the jacob&rsquos masterbrand campaign, this will help us to continue growing through stronger onshelf impact and easier range navigation for the brand instore.&rdquo source united biscuits 
