mousegraphics launches a new series of frozen vegetables called vegeterra. packaged in a plastic bag disguised as paper, nature&39s delight peeks through displaying the natural flavors and health benefactors of vegetables. unlike most frozen food packaging, mousegraphics targets lidl consumers and new client who consume carefully and responsibly."we wanted to convey a sense of affordable quality as discussed with our client. as the target consumer is someone conscious of his choices in regards to both nutritional value and value for money, we opted for the simple clear message of a certain closeness to nature and its processes. the logo we designed is a transcription of the name vegeterra with the image lines of a cultivated farmland.""the appetizing crops of these lands are offered in a grocer&39s paper bag in the image covering most of the packing surface, front and back. our client lidl supermarket harvests the best of the greek land and carries it inhouse for the benefit of its clients. freshness is in the careful choices and sincere process. the whole gesture is applied onto the product packaging.designed by mousegraphicscountry greece 
