a new alkalinebased weight loss system needed to carve out territory in the highly competitive dieting market and hired mclean design to create a compelling brand and packaging system to elevate its natural cleanse program.the change from a cleanse program to a complete diet system created more opportunity than anticipated. online sales immediately hit a thousand dollars a day, then grew exponentially over the first year, with rave reviews and strong customer engagement. sourcehttpwww.packagingoftheworld.com201410viancenutrition.html
