German health food and wellness retailer, Vom Achterhof, has successfully transitioned its product packaging for select lines to eco-friendly solutions provided by Sonoco. The company's decision to adopt Sonoco's paper-based packaging with cork lids underscores its commitment to sustainability as a pivotal driver for its future initiatives.
Vom Achterhof opted for Sonoco's packaging due to its contemporary design, exceptional shelf appeal, and its ability to preserve product freshness while upholding eco-friendly standards. This packaging innovation also empowers the company to introduce new product sizes and price offerings to cater to its customer base.
Laif Pigorsch, Brand Manager at Vitafy Brands & Vom Achterhof, states, "We acknowledge our customers' expectations for us to make sustainable choices and operate in a more environmentally conscious manner, spanning from product creation to packaging."
"Our brand essence is deeply rooted in nature. Sonoco's packaging allows us to maintain our distinct brand identity while continuing to provide sustainable product lines."
Pigorsch anticipates that customers will readily notice the new packaging, which is likely to receive a positive response.
Regarding Vom Achterhof's partnership with Sonoco, Pigorsch adds, "Sonoco has proven to be an excellent collaborator in advancing our packaging optimization process. The company's reliability, efficiency, and expertise in the field have been instrumental."
