It said recent research showed UK consumers splurged a £415m on Easter eggs in 2023, with an estimated 3,000 tonnes of Easter egg chocolate wasted each year in the UK, with packaging alone accounting for over 8,000 tonnes of waste annually.
Last year an estimated 4,370 tonnes of card and 160 tonnes of foil packaging were used for Easter eggs.
Despite efforts to promote sustainability, 59% of UK adults believe that Easter packaging remains excessive.
Moreover, a study by WRAP revealed that the equivalent of 3.3 million plastic water bottles worth of plastic is used to package Easter eggs in the UK, much of which ends up in landfills.
The consequences of this waste extend beyond just packaging materials. Data found that nearly a quarter (24%) of households admit to throwing away at least one uneaten Easter egg post, contributing to the issue of food waste.
Steve Traviss, sustainability lead at Waste Managed, said: “While indulging in Easter and the chocolate treats that come with it, we must prioritise sustainable practices to mitigate the significant waste generated during this time.
“To combat this issue, it’s important to practice responsible consumer behaviour. Simple actions such as opting for minimal packaging, recycling correctly and donating excess eggs and chocolate to a food bank can significantly reduce waste during the Easter season.”
