from picking up the product from the shelf through consumption, packaging for beverages and food evolves to interconnect with consumer priorities and needs. a new report from packaged facts has stated that, to be successful in business, retailers and manufacturers must understand what consumers requires and which innovations in packaging really impact consumer behaviour, as per the "food and beverage packaging trends in the us. beverage and food brands and categories have benefited considerably when retailers and manufacturers have managed to combine packaging innovation with rising consumer trends. to take more advantage of the dynamic environment, in accordance with food and beverage packaging trends in the us, a recentlyreleased report from packaged facts, retailers and manufacturers must understand what consumer wants the most, and which packaging innovations offer benefits that really impact behaviour. the food packaging features most significant to customer confirm the necessity of product convenience. easy to openclose and resealability tops the list of attributed most valued by customers, followed by the capability to maintain freshness. other important features comprise of attractiveness of design and, perhaps more unexpectedly, a practical image of the product. only 20 indicated that the capability to microwave in the package directly is particularly important, even though that&39s an increasingly famous package feature for frozen foods. with drinks, as with food products, customers prize convenienceoriented features, together with packaging that is simple to open and close, easy to serve and pour, and easy to carry. packaging that makes it convenient to drink or eat on the go placed further down on the list, regardless of the popularity of single serve and such convenient beverage formats. again, product freshness ranks top, and is especially important in juices, ground coffee, and milk. consumers also placed ecofriendly packaging as fairly high in importance. while customers normally aren&39t displeased with the packaging varieties available to them, inventive packaging is a valueadd that can determine brand choice or product format, in accordance with david sprinkle, who is the publisher of packaged facts particularly since customers aren&39t completely happy with packaging choices, either. ironically, and perhaps unfairly, they don&39t essentially think highly of producers&rsquo packaging efforts. packaged facts survey data indicate that about 60 of customers strongly or somewhat agree that producers often make irrelevant packaging changes. and 45 think less bulky or lighter weight packaging is important. responses from survey also highlights some universal complaints across major beverage and food categories, with most mounting up consumer frustrations with package resealing, opening and closing, food safety, and maintaining freshness issues. source of information httpfoodstuffsa.co.zapackagingstuffmainmenu79packagingnews20112154usaconsumertakeonfoodandbeveragepackaging
