maybe you like larabars for their bright yellow, green, and orange packagingevery color of the rainbow dazzling your eyes from a boring old metal shelf.  cocacola&rsquos simply orange orange juice adopted clear containers and stole market share from pepsi&rsquos tropicana before tropicana followed suit. kind healthy snacksmakers of kind barswent so far as to sue clif bar & co. when the latter&39s competing mojo fruit and nut bar went clear following a directive to &ldquocompete head to head with kind&rdquo the suit is in progress. consumers reported liking the feature in testing, but couldn&39t spot the product on the shelf in real world stores sourcehttpwww.fastcodesign.com3034324whyyourfoodcomesinclearpackaging1