When creativity, ecology and innovation collide, packaging becomes the product. This sleek wine box by ciclus converts into a table lamp with no extra parts required. The packaging is made with recycled cardboard. Inside is a locally and ecologically produced bottle of cava, spanish sparkling wine. Designed as a corporate gift for hera holdings, an ecological waste and resource management group in spain, this wine box lamp is an elegant exercise in sustainable packaging. The bottom of the box holds a hardware package for converting the wine box to a lamp, including a cfl light bulb, and the instructions come printed on the back of the cardboard box. Over 70 of the cava package is converted into the lamp, leaving little to be discarded. The lamp also packs up flat for easy storage and moving.