amsterdam a spinoff of the italian agency reverse innovation and winner of fiveinternational design awards, will be presented at start plast, a business incubator within plast trade show, at rho fiera, milan. the pack was created to counteract the negative image of wine sold in pouches or as a &ldquobag in a box&rdquo, which is often synonymous with poor quality. the design is the product of a research project in the flexible packaging segment, born from a partnership with the winemaker gigante. the result is a graphic and structural pack that cleverly and elegantly reinterprets the classic bordeaux bottle. the graphic design and fine detailing plays a crucial role in supporting the high quality positioning of the wine.  the contours of the bottle shape are emphasized with gold foil while the terroir of the wine is retold through the use of blind embossing and uv varnish to reproduce the specific shape of the vine leaf which is characteristic of the area. wine pouch revolution has won the dieline, fab awards, a&rsquo design award, howdesign awards and good design from chicago athenaeum museum.   
