want more people eyeing your product a new study suggests you should try and get your packaging to make eye contact.a study by the cornell university food and brand lab found that when characters or people on a cereal box are positioned to make eye contact with a customer, the customer&39s appreciation of the brand significantly increases.in the experiment, participants were shown a trix box, either with the cartoon trix rabbit looking straight at the viewer or looking down, and asked to rate their feelings of trust and connection.the results brand trust increased 16 percent and the feeling of connection to the brand was 10 percent higher when the rabbit made eye contact. participants also indicated that they liked trix better compared to other cereal in cases when the rabbit made eye contact.related 8 lessons this recordbreaking girl scout can teach entrepreneurscornell&39s study also revealed that grocery stores are making the most of this eye contact by placing cereal at the ideal level to connect with their customers 23inches high for children&39s cereal, compared to 48 inches for adults. the average angle of the gaze in children&39s cereal character is downward at a 9.6 degree angle, increasing incidental eye contact with children, while adults&39 cereal boxes feature individuals looking straight ahead.while the survey on characters&39 eye contact with customers only surveyed 63 individuals, evidence is piling up that eye contact &ndash even if with packaging or a picture &ndash can be key to influencing individuals. for example, a 2012 study showed donations to a charity bucket increased by 48 percent with the presence of nearby eye imagery.eye contact may not be the only way to get customers to pick up your product, but it&39s certainly one way to get them to see eye to eye with your brand.related what does the color of your logo say about your business infographic 
