This eye catching yo syrup carton sleeve makes the product stand out on shelf. This bottle wrap around attracts the target group , families with children. The protruding ribbon adds a playful touch and acts like a signal on a shelf of syrup products. This sleeve has dual function of on shelf distinctiveness and consumer interaction through the use of a puzzle on the inner of the carton. The labyrinth game on the inside of the wraparound is an added benefit for children.
This sleeve helps in an excellent sales promotion with added value in a market sector which is otherwise rarely noticed. The wraparound for this difficult bottle shape barely slowed down production speed. The employment of a few additional temps paid off. Using relatively simple means, this resulted in an excellent sales promotion with added value in a market sector which is otherwise rarely noticed. It is perfect for the kids target market and a very well thought structural and graphic design.
