an innovative adhesive developed by battelle with mondelz international combines high selfadhesion with low tack for a product that is easy to use, easy to apply, consistent and only sticks to itself.&ldquounlike traditional pressure sensitive adhesives, the new low tack adhesive lta is not messy, tacky or expensive. for example, it won&rsquot pick up crumbs from crackers or cookies, that make traditional adhesives ineffective,&rdquo said cindy conner, senior market manager in consumer, industrial and medical products at battelle.