The new service by Schreiner MediPharm enables late stage customization of sophisticated functional labels. A special process center has been established to ensure optimal process flow and guarantee that the exacting quality requirements of the pharmaceutical industry are met. Initially, the labels are pre-produced in large quantities with all required functional features like die-cut hangers, detachable documentation parts or integrated security features as well as standard text and stored as semi-finished products in Schreiner MediPharm’s warehouse. On demand, the pre-manufactured labels are customized using digital printing and delivered within a few days. This meets customers’ segmentation requirements with small volumes and volatile demand.
Schreiner MediPharm’s late stage customization service addresses the challenges of the pharmaceutical industry which is confronted with constantly changing market conditions and growing segmentation efforts. Various country-specific regulations, different languages and special packaging formats require high flexibility and adjustments with a short lead time. Pharmaceutical products targeting more specialized medical needs, such as orphan drugs, and growing cost pressures play an important role as well.
“The pharmaceutical customer benefits from late stage customization through short lead times, fast delivery and high flexibility,” explains Ann L. Merchant, President of Schreiner MediPharm. “Furthermore, the customer saves internal costs: There are no minimum order quantities, warehousing expenses are minimized and destruction of printed labels due to text revisions is eliminated.”
An expert team specializing in late stage customization ensures individual and comprehensive consulting support. Specific workflows and shared processes are developed in joint workshops with the respective customer.
