ardagh group has achieved two memorable &ldquofirsts&rdquo on the new bottle of sailor jerry, a premium spiced rum from william grant & sons.thanks to detailed and painstaking work at the company&rsquos design and technical centre, ardagh has been able for the first time to produce at its scottish plant in irvine a cork mouthed bottle using its weight saving &lsquonarrow neck press and blow&rsquo nnpb glass manufacturing process.whilst a cork mouth finish is relatively straightforward to produce using the blow blow process, it was untested and far more difficult under nnpb conditions. ardagh technicians found a means of successfully performing this task.the second &lsquofirst&rsquo came in the form of neck embossing &ndash the first time this has been applied by ardagh for the uk spirits sector.the results of these two innovations is a bottle that is 20 per cent lighter and also able to display a more impressive and uniquely  located embossed branding on the prominent neck feature.global brand director for sailor jerry, julie doyle commented &ldquosailor jerry spiced rum was developed to continue the legacy of norman &lsquosailor jerry&rsquo collins and was inspired by his era, when goods were made by hand and people had a stronger sense of pride in their work.  the new packaging has been introduced to align the brand&rsquos look and old school feel with the premium, authentic nature of the spirit.&rdquothe company began by producing clothing with the flash artwork of sailor jerry and quickly built a cult following. sailor jerry spiced was created based on the oldschool tradition of sailors spicing their highproof rum rations. sailor jerry spent half his life as a sailor and the other half tattooing them, so making a spiced rum in his honour was an obvious choice. the rum is made the oldschool way &ndash &ldquobold and smooth as hell&rdquo. for more details, visit the sailor jerry website www.sailorjerry.com
