 clariant showcases the latest personal & home care solutionsmumbai, february 28, 2013 clariant&rsquos bu industrial & consumer specialties ics exhibited the latest from its range of unique personal & home care products at the hpci trade fair in mumbai between feb 28 and march 1, 2013. see it feel it was the theme with which the bu introduced their main range of mild surfactants, performance and optical effect boosters.we are one of the leading provider of specialty chemicals and application solutions for consumer care and industrial markets.the consumer care segment includes the personal care business which, among others, develops and produces specialty ingredients for skin and hair care, wet wipes and selected pharmaceutical applications. the industrial & home care business helps customers gain a competitive advantage with its product range for household cleaning fluids, disinfectants, industrial and hospital cleaning solutions. dr alexander snell, head for ics business in india explained, &ldquoindia &ndash an important market in asia, is one of the first markets where we tailored our products specifically for the local market needs. in recent years, clariant has stepped up its efforts in localizing its products and dedicated to the growing domestic market in india. our market enablers are not just in selling a product, but that of offering concepts which help our consumers &ndash the formulators &ndash to develop products in line with the end consumer needs. one of the key pillars of our growth is innovation on a product level &ndash like products for removing various kinds of stains and innovation at a strategic level, which addresses corporate sustainability issues. we are strongly represented in india we opened an application development centre in thane for personal care and home care formulations to be closer to our customers in addition to our stateoftheart production sites in roha and kanchipuram. moving forward, we are also planning to further our interactions and support with our major market player customers in india. we aim to be the preferred partner to the personal care industry, being recognized for sustainable innovation and sensorial solutions. clariant is also an expert in meeting the challenges in the home care industry as well.&rdquo&emspsome of our key products on display included&bull mild & creamy hostapon&trade hostapon&trade range of mild surfactants which induces a rich creamy lather to your soaps, giving your skin a silky feel&bull velvet & fresh aristoflex&trade polymers aristoflex&trade polymers show unique fresh sensorics for thickening and texture enhancement, giving your skin a fresh and velvety feel&bull clean & shiny genaminox&trade & hostagel&trade hostagel&trade ph1 thickens formulations below neutral ph, combining excellent detergency properties with rheology modification. for sparkling clean toilets,      combine hostagel&trade ph1 with a product from the genaminox&trade series, clariant&rsquos aminebased foam boosters&bull diamonds & pearls aristoflex&trade tac aristoflex&trade tac is an effective suspending agent for surfactant systems. it stabilizes wax pearls and bubbles in your liquidshostapon&trade, genaminox&trade, hostagel&trade and aristoflex&trade are trademarks of clariant
