A Year Ago The Design And Marketing Teams At Uk Bottled Water Company Harrogate Water Brands Together With Its Glass Packaging Partner Ardagh Glass And Design Adviser Thompson Brand Partners Took The Bold Decision To Create A Diamond Glass Bottle For Its Harrogate Spring Water Brandtheir Efforts Part Of The Brandrsquos Campaign To Further Reinforce Its Position As The Number One Premium British Spring Water Are Now Paying Handsome Dividends During 2015 The Bottle Has Won A String Of Prestigious National And International Awards For Its Design And Packaging Which Importantly Has Also Resulted In Creating Exceptional Stand Out On Shelf Or Back Of Bar Attracting New And Existing Customers To Buy Across The Rangethe Bottle Most Recently Gained A Coveted Silver In The Leading Uk Starpack Awards Wwwiom3orgstarpack After Previouslynbsp Strikingnbsp Gold At The Highly Regardednbsp Roses Creative Awards Wwwrosescreativeawardscom Repeating The Success In Both The Leading Beverage Industry Event The Bbi British Bottlers Institute Awards Wwwbbiorguknbsp And The Lsquoarsquo Design Awards Httpscompetitionadesignawardcom Where It Featured As One Of The Most Highly Praised Packaging Design Entriesin All Instances It Was The Bold Creative Approach To The Design Process The Skilful Technical Execution And Clear Strategic Thinking That Impressed The Judges The Starpack Citation Summed Up The Approach As Follows Ldquoclever Bottle Design Yet Simple Good Balance Heroes The Water Wellnbsp Good Tooling And Executionnbsp Lightweight Just Enough Cleverrdquosharon Crayton Head Of Marketing At Ardagh Glass Europe Explained The Importance Of The Diamond Ldquowe Used Harrogatersquos Classic Architecture As Inspiration For The Striking Diamond Design Reflecting The Enduring Premium Nature Of The Brand As Well As The High Quality Of Water Inside Each Bottleldquothe Bottlersquos Diamonds Disperse Light To Create A Fresh Sparkling Effect And When The Bottle Is Filled These Features Are Enhanced As Light Refracts To Bring The Bottle To Life This Interesting Design Feature Represents We Believe An Effective Means Of Interacting And Engaging The Consumer With The Packaging Ldquojames Cain Managing Director Of Harrogate Water Brands Described The Thinking Behind The Design Ldquothe Design Reflects Harrogate Spring Waterrsquos Rich History Being Sourced From The Original British Spa Town Harrogate Which Has Been Providing Water Since 1571 This Lineage Is Now Highlighted On Pack Along With An Image Of The Royal Pump Room Enhancing The Authenticity Of The Product And Celebrating Harrogatersquos Pioneering Role In The Development Of Bottled Water In The Ukrdquothe Diamond Bottle Also Features A New Label Introducing Classic Typography From Harrogatersquos Elegant Heyday With Subtle Art Deco And Middleeastern Background Patterns Inspired By The Townrsquos Illustrious Pastjames Cain Adds Ldquothe New Branding Brings The Heritage Of Harrogate To Life In A Contemporary Stylised Way That Will Appeal To Bottled Water Consumersnbsp Wersquore Thrilled With The New Designs They Look Beautiful And Have Certainly Provided The Lsquowowrsquo Factor Enabling Us To Grow Our Sales And Gain New Listings We Are Now Extremely Proud To Be The Official Water Of Prestigious Ascot And Royal Ascot As Well As England Cricketrdquo
