etipress, colombia, and omet a strategic partnership for the development of both organizations after purchasing the third omet press, speaks jorge pabón, general director of etipress on the competitive advantages of the products of omet and how they supported the growth of the colombian company.etipress was founded in october 1992 in bogotá with the objective to offer highvalue selfadhesive labels to the colombian market, also taking advantage of the trend of big consumer companies with the highest volumes to replace wet glue labels with selfadhesive. at that time etipress worked with letterpress printing, for its excellent quality and versatility because of the frequent modifications of the designs from customers. successively, it enlarged its product portfolio, introducing screen printing, waterbased flexo and digital printing. when flexo technology evolved, achieving excellent print quality, etipress dabbled in uv flexo printing in 2007 through omet and has since then purchased two more of their presses the most recent acquisition is a xflex x6 530 mm, which should be operational during the first quarter of 2013. currently, etipress, with 106 employees, is a major actor in the supply of highvalue labels in the colombian market and countries in the region to which it exports. the primary market is the selfadhesive labels while five years it ventured into the shrink sleeves market. the main market segments served by etipress are cosmetics, pharmaceuticals, household products, beverages and lubricants. similarly, it has ventured into the art of finishing, acquiring equipment for laser cutting and rewinders with video cameras for 100 inspection. the experience of more than five years with omet has confirmed the reliability and confidence etipress has in the brand. in recent years, the expansion of the printing capacity has been achieved through the purchase of omet equipment, reaching at the same time a higher level of quality of its final products and a higher productivity for the organization. the support provided by the connection of machinery over the internet and remote diagnosis have shown how omet prizes the early response to emergencies. notably, the fact that omet opened a branch in north america, has extended the call center availability to customers of the american continent. &ldquowe saw the opportunity to expand our market share through a midweb machine, so to optimize the printing of long runs and accept jobs of larger sleeves,&rdquo informs jorge pabón.  &ldquoamong the advantages of the xflex x6 we can highlight their high speed which is maintained especially in combination with diecutting on difficult shapes. it is also very convenient, from the point of view of production, the quick job changeover, based on the use of light sleeves.&rdquo undoubtedly, the relationship that has developed between the two organizations through the bond of customersupplier, has been overcome with the acquisition of the third equipment, since omet has become a strategic partner for the development and growth of etipress. the latter counts on the experience and technology developed by omet to offer to the national and regional markets, products of the highest quality, with a very high degree of efficiency. this has allowed etipress to build a name and reputation among the most important customers of selfadhesive labels and shrink sleeves in its markets. it only remains to say that the hope is that this relationship is maintained over time and helps achieving the dreams of both organizations.
