With so many companies offering &lsquopackaging with connectivity&rsquo there is little doubt that the new frontier for packaging manufacturers will reach out to the cloud and internet of things, according to the head of the active & intelligent packaging industry association aipia, eef de ferrante. He says proof of this is clearly demonstrated at the upcoming aipia congress 1819 november, utrecht, holland, where several speakers will be talking about the power of internet in the packaging area. &ldquothere are a growing number of ways to access information, receive and store data, check authenticity or product condition, as well as deliver messages to consumers, shippers and brand owners, using a&ip technologies incorporated or embedded in the pack&rdquo claims de ferrante. Several congress speakers are showing that, far from being a concept, this form of packaging is already a reality. Identiv, for example, is presenting how one of its customers is using their own cloud based tracking, monitoring and reporting platform in combination with identiv&rsquos state of the art nfc utrust sense temperature tag, to record and collect temperature data within the chilled food supply chain. In another presentation juha maijala of storaenso and sylvia kaiser of nxp, will explain how rfid and nfc enabled packaging can fully support a product&rsquos life cycle from factory floor to high street to living room. Smart packages as a portal to the internet of things, turning products smart, interactive and trackable from source to sale and beyond the companies say their combined expertise allows brand owners to go the extra mile &ndash with
The competence and understanding of volume scalability, cost efficiency and fast time to market. But, of course, consumers and retailers need to feel that these new connected packs are safe. In his talk secure engagement building trust via packaging in a connected world, nathan anderson of scantrust says the internet of things will lead to hundreds, thousands, maybe even hundreds of thousands of physical devices, products and "things" being connected to the internet. And every single one of those devices will be a potential point of vulnerability. What implications does this have to the packaging industry and what steps can be taken to mitigate this risk he tells us what they are. Explaining why brand owners are adopting and will increasingly adopt, intelligent packagingandy hobsbawm of evrythng, a keynote speaker at the congress, said,&rdquo the inventor of the web browser, and now leading venture capitalist, marc andreessen famously said that &ldquosoftware is eating the world&rdquo and, consequently, that every business will become a software business. Software increasingly makes the world go around. It powers most industry sectors, indeed our modern, globalized economy itself literally would not exist without it, and it affects how we work, play, learn, consume, transact and communicate.&rdquo &ldquoin business terms
The internet and associated software technologies has already reimagined many of the technologies and systems we use for information and trade,&rdquo continued hobsbawn. &ldquolinkedin has become our cv, rolodex, amazon aws our computing platform, square and apple pay our payment systems, and so on. Inevitably, internet of things software is now making our everyday consumer products smart via the packaging.&rdquo &ldquoexciting, even revolutionary, new packaging &lsquohardware&rsquo innovations can connect through smartphones to smart &lsquosoftware&rsquo in the cloud to become truly intelligent. It&rsquos this iot software that unlocks the flow of realtime data to and from these packages, connecting brands directly with consumers, and delivering realtime operational insights in the supply chain to protect brands and revenues,&rdquo he explained.
