Cosmetics Worldwide
According to the American agency Allied Marketing Research, the global cosmetics market should reap 430 billion dollars between 2016 and 2022. The domineering position is in Europe, even though the fastest growth will be seen in Brazil, Argentina, South Africa, Saudi Arabia and the Pacific States of Asia, thanks to growing urbanization, to higher salaries and to e-commerce.
Allied Marketing Research carried out a survey, which showed that the retail channel generated the highest income in 2015 of cosmetic products, which is around 89% of the overall turnover of all the sales methods on the market. However, e-commerce is set to grow even faster due to the huge number of internet users and because it is cheaper to buy the products online than from shops.
Cosmetics in Europe and Italy
According to Allied Marketing Research, 33% of worldwide sales were registered in Europe in 2015, which dominated the global cosmetic market and will continue to do so over the next few years.
Another recent survey carried out by the Italian Cosmetic Study Centre using Euromonitor statistics found that cosmetic consumptions in Europe will grow by 2.7% per year until 2020, thanks to the 500 million consumers. The survey states that Europe represents just 26% of the total number of worldwide consumers, in third place after Asia and the United States. For the individual countries of Europe, first place goes to Germany with 13.4 billion Euro spent on cosmetic products (2.9% more than 2015), followed by the United Kingdom with 12.5 billion and a record growth of 20.6% in second place, beating France, in third place.
Italy follows, registering a turnover in the cosmetic sector of more than 10.5 million Euro in 2016, announced by Fabio Rossello, President of Cosmetics Italy, at the presentation of the 2017 edition of Cosmoprof Worldwide Bologna. This trend will continue in 2017 thanks to the driving power of exporting made-in-Italy cosmetic products, worth 4.3 billion Euro, growing by 12%. ⇒
