Mondi takes data-driven approach to analyse Hug&Hold's environmental impact.
Critically reviewed Life Cycle Assessment (LCA) compares the product to conventional plastic shrink wrap for 6 1.5 l PET beverage bundles.
ISO-compliant approach shows the paper packaging performs better across several impact categories, including 43% less climate change impact than plastic.
Mondi, a global leader in packaging and paper, has commissioned and completed a life cycle assessment (LCA) for its ground-breaking paper-based Hug&Hold solution, to determine its environmental impact compared to that of conventional low-density polyethylene shrink wrap for six 1.5 litre PET beverage bottles.
Hug&Hold is an innovative, sustainable and fully recyclable solution to replace plastic shrink wrap on the PET bottle bundle packs. It comprises two elements - a kraft paper sleeve to provide secure and safe transportation and a corrugated carrying handle that firmly holds the bottles around the neck, featuring an integrated handle for convenience and strength.
Mondi commissions critically reviewed and ISO-compliant LCAs to assess the products’ life cycle impacts, using the Environmental Footprint (EF) method. A total of 16 indicators have been assessed, from raw material acquisition and production and end of life treatment (typical disposal in the EU27).
The assessment shows that Hug&Hold has lower impacts in the categories of climate change, fossil resource use, photochemical ozone formation, acidification, ionising radiation, water use and eutrophication of freshwater. The overall carbon footprint is 43% lower than average LDPE virgin plastic shrink wrap and 15% lower than LDPE shrink wrap with 100% recycled content, meaning it can be recommended to reduce the climate change impacts of packaging while providing a strong solution for the customer and end user.
Silvia Hanzelova, Sales Director Speciality Kraft Paper, Mondi says: “Mondi values independent critical reviews and a data-driven route to help customers assess the environmental impact of their products. This LCA on Hug&Hold delivers on that. The results play a vital role in our customers’ decision-making process, which ensures that we keep creating sustainable solutions in line with our MAP2030 (Mondi Action Plan 2030) commitments, providing effective and creative solutions – that are sustainable by design and successful in application.”
