Innovia Filmsrsquo Metallised Biodegradable Material Natureflextrade Nm Has Been Selected By Major Confectionery Manufacturer Cadbury To Wrap Its Flake Brand In Australasianbspnbspnatureflextrade Nm Is A Cellulosebased Biodegradable Film Manufactured From Renewable Wood Pulp Metallised Inhouse And Suitable For Home Compostingnbsp This Is Achieved Because The Level Of Metal Is So Small Ndash Less Than 002 That It Only Slows The Filmrsquos Degradation By A Matter Of Days Without Interfering With Its Biodegradability In Any Other Way Nbspother Modified Coatings Ensure Excellent Metal Laydown And Adhesion Providing A Very High Moisture Barriernbsp It Is This High Barrier That Keeps Cadbury Flake In Premium Conditionnbspkeith Chessell Packaging Technical Specialist Of Cadbury Australia Outlined Why They Opted For Natureflextrade In This Application Ldquowe Chose Metallised Natureflextrade Nm To Wrap The Cadbury Flake As It Offers Both Technical And Environmental Benefits For Us And Fits In Perfectly With Our Lsquopurple Goes Greenrsquo Program To Extend The Use Of Biodegradable Packagingrdquonbspnatureflextrade Begins Life As A Natural Product Ndash Woodnbsp The Wood Pulp Is Sourced From Managed Plantations From Referenced Suppliers Operating Good Forestry Principals Fsc Or Equivalentnbsp Natureflextrade Films Typically Have A Renewable Biobased Content Of Some 95 According To Astm D6866nbspit Also Offers Advantages For Packing And Converting Such As Inherent Deadfold And Antistatic Properties High Gloss And Shine Resistance To Grease And Oil Good Barrier To Gases And Aromas Receptive To Cold Seal Adhesive And Excellent Twist Propertiesnbspldquocadbury Is Joining An Increasing Number Of Major Brand Owners Who Want To Do The Right Thing And See The Advantages That Natureflextrade Delivers In Helping Them On This Pathnbsp We Are Delighted To Have Assisted Them In Achieving Not Only Their Objectives Of Using More Biodegradable Packaging Materials But In Making Them Aware Of The Lsquowise Choicersquo On Offerrdquo Said Barend Van Den Hoek Innovia Filmsrsquo General Manager Ndash Asia Pacificnbsp