for ardagh nowhere is this better exemplified than through the company&rsquos close and longestablished relationship with two of the market&rsquos leading brands &ndash bumble bee® in the us and thai union&rsquos john west in europe.both companies, with ardagh&rsquos support, have shown great innovation in presenting their respective brands, proving that although the product itself goes back quite a long way, its packaging values are bang up to date.bumble bee seafoods, for instance, has returned to its 1950s heritage to give its new larger 7oz heritage packs a retro look while adding a touch of modern convenience.&ldquobumble bee seafoods wanted to emphasise the &lsquosharing element&rsquo of their offering by reminding &lsquobaby boomers&rsquo of one of the pleasant and abiding memories of their childhood such as mom&rsquos handmade tuna salad or casserole for the family, as well as introducing the product to a new generation of consumers,&rdquo explained  ardagh&rsquos james willich, america&rsquos metal ceo.he adds &ldquobut the packaging is updated by use of our easy open ends, answering the consumer&rsquos need for modern convenience.&rdquomeanwhile across the atlantic, leading brand john west was particularly keen to stress the sustainability credentials of the cans supplied by ardagh for the launch in 2013 of its new infusions range.&ldquoof course they start from a very good basis, as the metal can is one of the most inherently sustainable packaging formats around,&rdquo explains ardagh&rsquos patrick savouré, seafood commercial director.he added &ldquojohn west has also added a new twist, that of traceability. for the first time in the uk, consumers can find out the exact source of their canned tuna through john west&rsquos unique &lsquocan tracker&rsquo, which plots the source of every can of tuna back to the ocean.  both bumble bee® and john west are stressing the simple, healthy nature of canned tuna, capturing not only what&rsquos best in the ocean, but what today&rsquos consumers are looking for.  and they are using ardagh cans to project their stories to the best effect.
