 pepsico italia decides to label its new 500 ml pet bottle with formsleevegatorade, the world&rsquos n°1 sports drink, is being restyled. the announcement was made by the multinational pepsico which &ndash as part of a wider product portfolio renewal strategy &ndash presented its new 500 ml gatorade &ldquokenny&rdquo pet bottle, specially designed to make it easier to use when practicing sport.this extensive restyling plan also includes the label complete with the new g. logo that so effectively reinforces the product&rsquos visual identity. on the italian market, label application will be managed using innovative sacmideveloped formsleeve technology. the latter offers a more versatile design, is more flexible as regards the choice and control of materials and is, moreover, so efficient that mdo machine direction oriented plastic printed label reel costs are significantly lower than those of traditional tdo transversal direction oriented sleeves. these, then, are the salient features of the formsleeve modular labeller, the latest machine from sacmi labelling, presented in 2013 and steadily growing in popularity among the world&rsquos major beverage industry players.chosen by pepsico to manage all its new gatorade format output for the italian market from 500 ml to 1000 ml pet bottles this machine allows the producer to make and apply &ldquofull body&rdquo andor &ldquopartial body&rdquo sleeves starting from mdo machine direction oriented plastic reels at application rates of up to 40,000 bottles per hour.further distinctive elements of formsleeve technology include its simplicity of use, low maintenance costs and energy savings, ensured by smooth integration of the labelmaking and labelling processes. moreover, the use of a fully natural ambienttemperature liquid to seal the sleeve this liquid never comes into contact with the bottle ensures the healthiness of the entire process, eliminating any risk of product or workplace contamination.
