A brand is a package too from boxes to racecars, the brands drive both. By joann r. Hines, chief people packager all the papers on ids have a story to tell. It&rsquos great that you are here and educating yourself and becoming more updated on the latest in packaging technology. Now what are you going to do with that increased knowledge this document is about that. How to translate knowledge and learning into building a &ldquobranding package.&rdquoa brand is a package too from boxes to racecars, the brands drive both. By joann r. Hines, chief people packager all the papers on ids have a story to tell. It&rsquos great that you are here and educating yourself and becoming more updated on the latest in packaging technology. Now what are you going to do with that increased knowledge this document is about that. How to translate knowledge and learning into building a &ldquobranding package.&rdquo