Esan &ndash doubling up on security a new approach to antipiracy that almost everyone will welcome. For the pharmaceutical industry, product piracy is a serious issue that threatens both patients&rsquo health, and the profits of the companies who invest so much in developing effective medication. The more sophisticated counterfeiters become, the more important it is for manufacturers to &lsquoraise the bar&rsquo regularly &ndash by introducing new technologies that will foil the fraudsters&rsquo efforts at least for a while.