Remember reaching for the prize in your box of cracker jacks and unwrapping that fun card with the image that changed as you moved the card from side to side in the 1950s, lenticular images were crude and simple but were starting to make their entry into marketing with gumball rings, political buttons, and other small trinkets. However, the process of first printing on paper and then laminating the printed image to a plastic sheet was not only laborious and time consuming but made large production runs of lenticular graphics cost prohibitive.