M.A.P &bull modified atmosphere packaging &bull can improve shelflife from few days to few months depending on product category &bull inner packaging atmosphere is modified to meet the specific needs of the particular product for longer shelf life &bull modification could be in terms of change in available oxygen to breathe, change in moisture levels, concentration of co 2, making the atmosphere inert &bull optimized packaging materials & machines are critical how is it done creating controlled vacuum &bull introduction of gases &bull this is done in various cycles based on the product needs &bull packaging material used must be able to sustain the modifications made