Katherine o&rsquo dea, sustainable packaging coalition packaging digest, pick up any national newspaper or surf your favorite website and you&rsquore bound to find an article about sustainability, focused on the &ldquogreening&rdquo of something&ndashfrequently packaging. And as kermit the frog used to say, &ldquoit&rsquos not easy being green.&rdquo but by focusing the sustainability discourse on environmental impacts, have we forgotten that it&rsquos not a single bottomline paradigm sustainability incorporates economic prosperity, social equity and environmental stewardship, yet somewhere along the way, companies have started to talk about sustainability efforts and corporate social responsibility as two distinct efforts.
