In recent years, standuppouch packaging has created an interesting marketing opportunity for many consumer product companies. Both new and traditional products have been introduced in a wide range of categories including single serve beverages, processed foods, cookies, snacks, breakfast cereals, confectioneries, pet treats & pet foods, in addition to a wide range of value added product applications. These product categories and other emerging markets will increase the magnitude of this package style in the market for many years to come.