It is too easy to forget that all the wonderful innovations we see on retail shelves are the few successful products and packages out of sometimes hundreds of proposals. From a pool teeming with ideas a single product is selected to become the company&rsquos next market success &ndash but now it must be brought off the drawing board so that it can be produced and packaged. Every company has their own process to develop a packaging system some are more successful than others. This is our system.
