packaging world magazine partnered with dupont to identify trends shaping the packaging industry today and in 10 years. responses reflect the insights of nearly 500 industry professionals predominantly in europe and north america working for consumer goods manufacturers and converters in marketing and packaging development roles. food, healthcare and beverage markets ranked the highest, but nearly every industry that uses packaging was represented. there was significant alignment in the views of respondents in europe and north america and throughout the results, the top trends identified as driving today, are predicted to change in 10 years. trends in the second tier tend to maintain the same level of importance.