augmented reality

This technology is the future of product interaction with consumers, which distributes product messaging to consumers via hologram in a fun and interactive way. Without requiring any specialized equipment, ARitize CPG lets brands easily create interactive experiences with smart packaging for POS, online and in-home to increase confidence, encourage repeat buyers and reduce returns.

Continuing in its trajectory of partnering with some of the most relevant creative minds of popular culture, REESE’S PUFFS cereal is now teaming up with renowned artist KAWS. Together, they are releasing KAWSPUFFS, a new AR game, which is accessed via two limited-edition boxes designed by KAWS.